In the dynamic world of automotive content creation, few names shine as brightly as Cleetus McFarland. Born as Garrett Mitchell, this automotive enthusiast has transformed his passion for cars into a multimillion-dollar empire.
Today, we’ll dive deep into the fascinating journey that led to Cleetus McFarland’s net worth reaching an estimated $2 million in 2024.
His story exemplifies how modern creators can turn their passions into thriving businesses through determination, innovation, and strategic thinking.
Cleetus McFarland’s Bio
Garrett Mitchell, better known by his alter ego Cleetus McFarland, was born on April 5, 1995. His journey from a small-town car enthusiast to a prominent figure in the motorsports industry showcases the power of dedication and entrepreneurial spirit.
The transformation from a regular car enthusiast to a multimedia mogul has captured the imagination of millions of followers worldwide.
| Category | Details |
| Full Name | Lawrence Garrett Mitchell |
| Professional Identity | Cleetus McFarland |
| Primary Occupation | YouTube Content Creator, Racing Driver |
| Notable Ventures | Freedom Factory, Freedom 500 |
| Main Platform | YouTube |
| Secondary Platforms | Instagram, Facebook, Twitter |
| Business Ventures | Merchandise, Event Hosting, Real Estate |
| Racing Experience | Drag Racing, Stadium Super Trucks |
Rise to Fame
Born and raised in Omaha, Nebraska, Mitchell’s early fascination with cars shaped his future path. His childhood was filled with memories of working on vehicles with family members, learning the intricacies of engines, and developing a deep appreciation for automotive culture. These early experiences would later prove invaluable in creating authentic, engaging content for his audience.
After earning his marketing degree from the University of Tampa, he transformed his automotive passion into a thriving career. His understanding of marketing principles became the foundation for building his brand and business empire. The combination of formal education and hands-on automotive experience created a unique skill set that set him apart in the digital content space.
The journey to fame wasn’t overnight. Mitchell spent countless hours creating content, learning video production, and building relationships within the automotive community. His dedication to authenticity and entertainment value resonated with viewers, leading to steady growth in his following.
Content Creation Empire
Mitchell’s content strategy centers around engaging automotive content that appeals to both casual viewers and dedicated car enthusiasts.
The Freedom Factory, his purchased racetrack in Florida, represents one of his most significant investments and serves as the backdrop for many of his popular series. This former abandoned racetrack has been transformed into a thriving entertainment venue that hosts some of the most exciting automotive events in the country.
His content portfolio includes various series that showcase different aspects of car culture. The Freedom 500 has become a marquee event, drawing participants and viewers from across the country. This unique racing format, featuring crown victoria police cars, has created its own subculture within the automotive community.
The LeMullets series combines endurance racing with entertainment, creating a unique spectacle that attracts both hardcore racing fans and casual viewers. These events highlight Mitchell’s ability to create engaging content while building community among automotive enthusiasts.
Collaborations with other automotive creators like Street Speed 717 and 1320 Video have expanded his reach significantly. These partnerships create unique content that draws millions of viewers and strengthens his position in the automotive content creation space. Each collaboration brings fresh perspectives and new audiences to his channel.
Business Ventures
Understanding the importance of diversification, Mitchell has expanded beyond digital content into various business ventures. His merchandise line features automotive-themed apparel and accessories that consistently sell out, demonstrating the strong connection he’s built with his audience.
The Freedom Factory hosts regular events, including the popular Cleetus and Cars shows, which draw thousands of attendees from across the country. These events combine racing, car shows, and entertainment, creating unique experiences for automotive enthusiasts.
| Event Type | Average Attendance | Frequency |
| Freedom 500 | 10,000+ | Quarterly |
| Cleetus and Cars | 5,000+ | Monthly |
| Special Events | 15,000+ | Bi-annually |
His real estate portfolio includes properties across Florida, Texas, and California, demonstrating his skill in identifying valuable investment opportunities. These investments provide stable income streams alongside his content creation ventures, showing his understanding of long-term wealth building.
Car Collection
At the heart of Mitchell’s content lies his impressive car collection. His most famous vehicle, Leroy, a stripped-down Corvette, has become an icon in the automotive YouTube community. This unique build, featuring a custom cage and extensive modifications, represents Mitchell’s innovative approach to car building and content creation.
Other notable vehicles in his collection include:
Ruby: A purpose-built drag racing machine that showcases the potential of modern performance modifications.
Neighbor: A highly modified vehicle that combines daily driver practicality with extreme performance capabilities.
Toast: A revolutionary jet-powered drag truck that pushes the boundaries of automotive engineering.
His restoration projects demonstrate his technical knowledge and commitment to preserving automotive history. Each project combines entertainment value with educational content, teaching viewers about car mechanics and modification techniques while maintaining viewer engagement.
Sponsorship Deals and Revenue
Mitchell’s success has attracted partnerships with major brands including Holley Performance, Nitto Tires, and Motion Raceworks. These sponsorship deals contribute significantly to his income alongside merchandise sales, event revenue, and YouTube earnings.
| Revenue Source | Contribution | Annual Growth |
| YouTube Revenue | 35% | 25% |
| Event Hosting | 25% | 30% |
| Merchandise | 20% | 20% |
| Sponsorships | 15% | 15% |
| Real Estate | 5% | 10% |
Financial Growth and Achievements
Mitchell’s financial journey shows impressive growth year over year. His revenue streams have diversified, creating a stable financial foundation. Major achievements include purchasing the Freedom Factory, launching successful merchandise lines, and expanding into professional racing with Stadium Super Trucks.
His business acumen has led to successful ventures in multiple areas:
Content Creation: His YouTube channel continues to grow, with millions of subscribers and billions of views.
Event Management: The transformation of the Freedom Factory into a premier event venue.
Merchandise: A successful clothing and accessories line that connects with his audience.
Racing: Professional competition in various motorsports events, including Stadium Super Trucks.
Philanthropy and Community Impact
Beyond business success, Mitchell maintains strong connections with his community through charitable initiatives. His events often include fundraising components, supporting various causes while bringing car enthusiasts together. The impact of his success extends beyond personal gain, creating opportunities and entertainment for automotive enthusiasts nationwide.
His community involvement includes:
Local economic development through event hosting Support for automotive education programs Charitable fundraising through racing events Creation of job opportunities in the automotive industry
Looking Ahead
As Mitchell continues to innovate in the automotive content space, his net worth is likely to grow further. His combination of business acumen, technical knowledge, and entertainment value positions him well for continued success in the motorsports industry.
The story of Cleetus McFarland demonstrates how passion, combined with strategic thinking and hard work, can build a thriving business empire. His journey continues to inspire automotive enthusiasts and entrepreneurs alike, showing that with dedication and innovation, it’s possible to turn a passion into a profitable enterprise.
Through his various ventures and continued innovation in the automotive entertainment space, Mitchell has created a lasting impact on car culture and content creation. His success story serves as a blueprint for aspiring creators and entrepreneurs in the automotive space and beyond.
Social Media Profile and Digital Presence
Mitchell’s digital footprint extends far beyond YouTube. His social media presence has become an integral part of his brand building and audience engagement strategy. Across platforms, he maintains consistent messaging while adapting content to suit each platform’s unique characteristics.
| Platform | Followers | Content Focus |
| 1.5M+ | Behind-the-scenes, daily updates | |
| 1M+ | Event announcements, community engagement | |
| 800K+ | Real-time updates, racing highlights | |
| TikTok | 500K+ | Short-form automotive content |
Content Strategy Evolution
His current content mix includes long-form build series, live event coverage, racing competitions, and educational content about car mechanics and modification. This diverse content portfolio ensures steady engagement across different audience segments while maintaining the authenticity that initially attracted his following.
Technical Expertise and Innovation
A key factor in Mitchell’s success has been his deep technical knowledge of automotive engineering and modification. His builds often push the boundaries of what’s possible, creating unique vehicles that capture audience imagination while demonstrating practical engineering principles.
The development of Leroy, for instance, involved innovative solutions to challenges in aerodynamics, power delivery, and safety systems. These technical achievements have earned respect from both casual fans and industry professionals, establishing Mitchell as a credible voice in automotive modification and racing.
Racing Career and Achievements
Beyond content creation, Mitchell has established himself as a legitimate competitor in various racing disciplines. His participation in Stadium Super Trucks and numerous drag racing events has demonstrated his ability to compete at a professional level while creating engaging content.
| Racing Achievement | Year | Details |
| Stadium Super Trucks Debut | 2022 | Achieved podium finish |
| Freedom 500 Champion | 2021 | Won inaugural event |
| Drag Week Competitor | 2020 | Multiple personal records |
Business Infrastructure and Team
The scale of Mitchell’s operations requires a substantial support infrastructure. His team includes videographers, mechanics, event coordinators, and business managers who help maintain the quality and consistency of his various ventures.
This professional organization allows for:
- Regular high-quality content production
- Efficient event management
- Consistent merchandise fulfillment
- Effective sponsor relations
- Proper facility maintenance
Future Projects and Expansion Plans
Looking ahead, Mitchell continues to develop new projects and expand his existing ventures. Plans include:
The development of additional racing facilities to complement the Freedom Factory Expansion of the merchandise line into new product categories Creation of automotive education programs International event series development
Impact on Automotive Culture
Mitchell’s influence on modern car culture extends beyond entertainment. His content has helped democratize automotive knowledge and make car culture more accessible to a broader audience. Through his platforms, he’s created a community that celebrates automotive enthusiasm while promoting safety and responsibility.
Financial Planning and Investment Strategy
Mitchell’s approach to wealth management demonstrates sophisticated financial planning. His investments span multiple sectors:
Real Estate: Strategic property acquisitions in growing markets Business Infrastructure: Continuous reinvestment in equipment and facilities Market Diversification: Balanced portfolio across different business sectors Long–term Asset Development: Focus on appreciating assets and sustainable growth
FAQ’s
What is Cleetus McFarlands’ net worth?
Cleetus McFarland’s net worth is estimated at $2 million as of 2024. This figure comes from his combined earnings through YouTube, merchandise sales, live events, and real estate investments.
How did Cleetus McFarland make his money?
He built his wealth through multiple income streams. His main money makers are YouTube ad revenue, merchandise sales, and hosting car events at the Freedom Factory. He also earns from brand sponsorships, real estate investments, and ticket sales from racing events.
When did Cooper leave Cleetus?
Cooper Bogetti left the Cleetus McFarland team in late 2022. He departed to pursue his own automotive ventures and personal projects. They maintained a friendly relationship after the split.
How much did Cleetus McFarland pay for the track?
Cleetus McFarland purchased the Freedom Factory (formerly DeSoto Speedway) for $2.1 million in 2019. The track spans 64 acres in Bradenton, Florida. Since buying it, he’s invested additional money in renovations and improvements.
Conclusion
The story of Cleetus McFarland’s net worth is more than just numbers – it’s a testament to the potential of combining passion with business acumen in the digital age. His success demonstrates how modern entrepreneurs can leverage social media, community building, and traditional business principles to create sustainable enterprises.
As the automotive entertainment landscape continues to evolve, Mitchell’s adaptability and innovation suggest continued growth potential. His influence on automotive culture and content creation has created a lasting legacy that extends far beyond his current achievements.
For aspiring content creators and entrepreneurs in the automotive space, Mitchell’s journey provides valuable lessons about the importance of authenticity, technical expertise, and business diversification. His success story continues to inspire and shape the future of automotive entertainment and digital content creation.
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